Vimeo’s Next Chapter: Bending Spoons Steps In

• Milan-based app developer Bending Spoons has agreed to acquire Vimeo, the popular video platform for businesses, in an all-cash deal valued at $1.38 billion.
• Vimeo shareholders are set to receive $7.85 per share, a significant 91% premium over the stock’s recent average price, with the deal expected to close in the fourth quarter of 2025.
• Once the acquisition is complete, Vimeo will become a private company, delisted from public stock exchanges, allowing it to focus on long-term growth without quarterly earnings pressure.
• The move follows Bending Spoons’ pattern of acquiring and overhauling established tech brands like Evernote and WeTransfer, signaling potential changes ahead for Vimeo’s platform and users.

In a major move for the creator economy, Milan-based tech powerhouse Bending Spoons announced on September 10, 2025, that it will acquire Vimeo, the leading video platform for business professionals. The all-cash transaction, valued at a hefty $1.38 billion, marks a new chapter for the video-hosting service. Luca Ferrari, the CEO of Bending Spoons, made his company’s intentions clear: “We acquire companies with the expectation of owning and operating them indefinitely, and we look forward to realizing Vimeo’s full potential as we reach new heights together.”

A Closer Look at the $1.38 Billion Deal

So what’s the bottom line for investors? The deal is a pretty sweet one for Vimeo shareholders. They will receive $7.85 per share in cash, which represents a massive 91% premium over the 60-day average stock price before the news broke, as reported by TechCrunch. The transaction is on track to close late in 2025, assuming it clears the usual regulatory hurdles. After that, Vimeo will say goodbye to the stock market and operate as a private company under the Bending Spoons umbrella.

In a statement disclosed in an SEC submission, Vimeo’s Board was direct about the benefits. “This all-cash offer provides our stockholders a compelling, immediate, and certain premium,” they said, a sentiment echoed by S&P Global’s analysis. It seems the board felt this was an offer too good to refuse.

Why Vimeo Chose Bending Spoons

Bending Spoons isn’t just any app developer. They’ve built a reputation for snapping up well-known tech companies and giving them a serious overhaul. Just look at their history with Evernote and WeTransfer. They know how to scale a business and push for innovation. Vimeo’s leadership sees this as a huge plus. “We believe this transaction positions us to benefit from Bending Spoons’ technology and expertise to accelerate innovation and growth,” the company stated. The decision from Vimeo’s board was unanimous, signaling strong confidence that this was the right path forward. This move could be a key strategy, especially as fully synthetic social media continues to evolve the video space.

What This Means for Vimeo’s Platform and Users

If you’re a Vimeo creator, you’re probably wondering what happens next. Luca Ferrari insists the plan is to invest heavily in the platform. “We’re determined to make ambitious investments in priority markets and all key areas of the business, spanning both creator and enterprise offerings,” he said. Bending Spoons has a playbook, though. Following their takeover of Evernote, they made significant operational changes, including layoffs and product restructuring. Ferrari has already hinted at what’s coming: “After closing, we’ll focus on achieving stellar levels of performance and reliability, releasing powerful and responsible AI-enabled features.” Those AI features will be crucial as the industry grapples with the impact of tools that are putting many white-collar jobs at risk.

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Financially, the move seems solid. S&P Global Ratings affirmed Bending Spoons’ ‘B+’ rating, noting that the Vimeo acquisition adds significant scale and fits their strategy well.

Market Reaction and Analyst Views

This deal didn’t exactly come out of the blue. TechCrunch noted that Bending Spoons had shown interest in Vimeo as far back as March 2024, so industry insiders were likely expecting a move. An analyst from S&P Global Ratings pointed out that while the deal “strengthens Bending Spoons’ digital portfolio and market positioning,” there are still “integration risks” that could affect operations. For many businesses, video is a critical tool, and they often hire talent from platforms like Fiverr to produce content hosted on Vimeo, making operational stability a key concern.

The Road Ahead for Vimeo

With the deal nearing completion, Vimeo is set to enter a new phase. Operating as a private company will free it from the constant pressure of quarterly earnings reports, allowing for a renewed focus on innovation. Vimeo’s leadership has promised to keep investing across all customer segments, from individual creators to large enterprises. For Bending Spoons, this is another piece in its growing puzzle, with a clear strategy to inject new life—and lots of AI—into a beloved platform, shaping what’s next for creators and businesses around the world.