Bending Spoons to take Vimeo private in a $1.38 billion cash deal

Bending Spoons plans to acquire Vimeo in an all-cash transaction valued at $1.38 billion, paying shareholders $7.85 per share. That is a roughly 91 percent premium to the recent 60-day average price. If regulators sign off, the deal is set to close in the fourth quarter of 2025, after which Vimeo will be delisted and operate as a private company under Bending Spoons.

• Shareholders to receive $7.85 per share in cash, a 91 percent premium over the 60-day average price.
• Deal expected to close in late 2025, pending customary approvals.
• Vimeo will go private to focus on longer term growth and product velocity.
• Bending Spoons signals deeper investment in reliability, performance and AI features.

Announced on September 10, 2025, the move marks a turning point for one of the web’s most established video platforms for businesses and creators. Bending Spoons CEO Luca Ferrari framed the acquisition as a long game, saying the company intends to own and operate Vimeo indefinitely while pushing the product higher for both creators and enterprises.

What is in the $1.38 billion offer for Vimeo shareholders?

The offer values Vimeo at $1.38 billion, with investors set to receive $7.85 per share in cash. That represents a hefty 91 percent premium to the 60-day average price before the announcement, as reported by TechCrunch. The transaction is slated to close in the fourth quarter of 2025, pending regulatory and shareholder approvals.

Vimeo’s board endorsed the agreement, calling it a compelling and certain outcome in an SEC filing. The decision clears the path for Vimeo to exit public markets, which often frees acquired companies to move faster without the pressure of quarterly earnings cycles.

Why did Vimeo choose Bending Spoons?

Bending Spoons has built a reputation for acquiring well known software brands and aggressively modernizing them. The company’s stewardship of Evernote, for example, brought significant operational changes and renewed product focus. It also took over FiLMiC Pro, the popular mobile video app, and shifted it to a subscription model to fund ongoing development.

Vimeo’s leadership is betting that this playbook, plus Bending Spoons’ engineering scale, can accelerate Vimeo’s product roadmap. In its announcement, Vimeo said it expects to tap Bending Spoons’ technology and operating expertise to deliver faster innovation across both creator tools and enterprise video offerings. That focus feels timely as fully synthetic social media and AI generated content reshape how video gets made and distributed.

What should creators and enterprise customers expect?

In plain terms, Bending Spoons says it plans to invest. CEO Luca Ferrari has talked about putting serious resources behind performance, reliability and AI powered features that, you know, help teams move faster and publish with confidence. Based on past acquisitions, that usually comes with a tighter focus on core use cases, a faster ship cadence and, at times, organizational changes to align around the new plan.

Ferrari has hinted that Vimeo will see “powerful and responsible AI enabled features.” Expect upgrades that streamline editing, captioning, translation and compliance workflows. Those types of tools are becoming table stakes as companies rethink their content pipelines amid the rise of automation that is already reshaping white collar work.

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On the financial side, S&P Global Ratings affirmed Bending Spoons’ B plus rating and noted the Vimeo acquisition adds scale and fits the company’s strategy. That said, the agency also pointed out typical integration risks that any buyer of this size has to manage.

How is the market reacting?

The interest was not exactly a surprise. Industry chatter about Bending Spoons circling Vimeo dates back to early 2024, so the announcement largely confirmed expectations. Analysts say the deal broadens Bending Spoons’ digital portfolio and deepens its reach with business video, a category that companies consider mission critical for marketing, onboarding and training.

The work behind the scenes still matters. Integrations can be bumpy, and customers care a lot about uptime and predictable workflows. Many teams rely on contracted talent to produce and edit videos, often hiring through marketplaces like Fiverr and delivering final assets to Vimeo. Any disruption would ripple through those pipelines, which is why the reliability focus is front and center.

What happens next for Vimeo?

Assuming approvals land on schedule, Vimeo will operate privately under Bending Spoons later in 2025. That shift typically gives product teams more room to iterate, refocus pricing and packaging and ship updates without the constant glare of quarterly guidance. Vimeo has said it will continue to invest across its customer base, from independent creators to global enterprises. For Bending Spoons, the bet is straightforward. Pair Vimeo’s distribution and brand with deeper engineering resources and AI to shape the next phase of business video.

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