Instagram’s New AI Tools Help Your Reels Go Global

Instagram is making a big push to break down language barriers for its creators. In a significant update announced in October 2025, Meta rolled out an expansion of its AI translation tools for Reels, adding support for Hindi and Portuguese to its existing English and Spanish capabilities. The goal is to help creators reach audiences far beyond their native tongues, turning local content into global conversations.

“Meta is already putting Reels front and center… Now, to allow more people to consume and understand Reels in different languages, the company is adding support for Hindi and Portuguese to its AI-powered translation feature,” TechCrunch reported, citing the official announcement. It’s a move that reflects a deeper understanding of the platform’s user base. As Instagram Head Adam Mosseri put it, “We believe there are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language.” This new feature is Meta’s bet on unlocking that potential.

How AI Translation Works for Creators and Viewers

For creators, the process is designed to be straightforward. Before publishing a Reel, they can now toggle an option called “Translate your voice with Meta AI.” Once activated, the tool automatically translates the spoken audio, creates a dubbed track in the supported languages, and even adjusts the lip-syncing to appear more natural. This could be a game-changer for creators looking to expand their reach without the high cost of professional dubbing services.

Recommended Tech

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Adam Mosseri explained the vision behind the tool, saying, “if we can help you reach those audiences who speak other languages, reach across cultural and linguistic barriers, we can help you grow your following and get more value out of Instagram and the platform.” Viewers, on the other hand, will see an option to turn on these translations, which will apply to both the audio and any on-screen text or captions. Meta has also confirmed that translated text overlays are coming soon, a feature especially useful for those watching videos without sound. This tackles the question of AI versus authenticity by putting control in the hands of both the creator and the viewer.

Dubbing That Sounds Like You

One of the standout features is Meta’s focus on maintaining authenticity. The AI voice dubbing isn’t a generic robotic voice, it’s designed to preserve the creator’s original vocal tone and style. A Meta spokesperson told TechCrunch that the company “plans to roll out a new voice dubbing feature that will preserve the creator’s original voice and tone.” They also mentioned a new version of lip-syncing technology is in the works to better match mouth movements, making the dubbed content feel less jarring and more genuine.

Expanding to Key Markets like India and Brazil

The choice to add Hindi and Portuguese first was no accident. India and Brazil represent two of Instagram’s largest and most engaged communities, making them critical markets for growth. By providing tools for creators in these regions, Meta is directly investing in the content ecosystems that are driving much of the platform’s expansion. In a blog post, Meta’s product team stated, “You can now use Meta AI to translate reels in Hindi and Portuguese, in addition to English and Spanish, with more languages coming soon.” This move is especially timely as India continues to emerge as a global tech powerhouse.

The Race Against YouTube and Other Rivals

Instagram isn’t operating in a vacuum. Its biggest rival, YouTube, recently expanded its own auto-dubbing features, launching improved lip-syncing across 20 languages just last month. The competition is heating up as both platforms recognize the immense value in cross-language content discovery. As analysts at TechCrunch noted, Meta and YouTube are now “racing to remove linguistic barriers for creators and users.” While Instagram’s built-in tool is powerful, creators seeking even more control over their voiceovers often turn to dedicated platforms like ElevenLabs for advanced voice generation and cloning.

More Languages and Features Are Coming

This is just the beginning. Meta has already confirmed that more languages are on the horizon and that multi-speaker AI translations, a feature already available on Facebook, will eventually make their way to Instagram. According to company updates, Meta is actively “working on new features for AI-powered translation that will roll out soon.” This includes extending translation beyond voice to text overlays and stickers, making virtually all parts of a Reel accessible to a global audience. For creators, this means their content will soon be able to travel further than ever before, all with the simple tap of a button.