Instagram’s New AI Tools Help Your Reels Go Global

Instagram is expanding its AI voice translation and dubbing for Reels to Hindi and Portuguese, joining English and Spanish. The feature lets creators auto-dub their videos while keeping the sound and tone of their own voice, so content can travel farther with less friction. It targets India and Brazil in particular, and it puts Meta right up against YouTube’s fast-evolving dubbing tools.

In an October 2025 update, Meta confirmed that its AI translation for Reels now supports Hindi and Portuguese. As reported by TechCrunch, the company wants to remove language barriers so creators can be discovered by viewers who do not share the same language. Instagram’s Adam Mosseri said the aim is to help creators reach audiences across cultural and linguistic lines.

How does Instagram’s AI translation work for creators and viewers?

It is pretty simple. Before you publish a Reel, you can toggle an option labeled “Translate your voice with Meta AI.” Once on, the system translates your spoken audio, generates a dubbed track in supported languages, and applies improved lip-sync so the speech looks more natural. For viewers, translations can be turned on in the player, and they apply to audio as well as captions. Meta says translated text overlays are coming, which should help viewers who watch with sound off, a long-running habit across Reels.

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As Mosseri explained, the goal is to help creators grow by opening doors to audiences they could not easily reach before. That also addresses the ongoing debate about AI versus authenticity, since both creators and viewers can choose how and when translation is used.

What makes the dubbing sound like you?

Authenticity is the hook. Meta’s voice models aim to preserve the creator’s own tone and style rather than swapping in a generic voice. A company spokesperson told TechCrunch that a new voice-dubbing setup is designed to keep your voice characteristics intact. Meta is also working on a refreshed lip-sync system so mouth movements line up better, which should reduce the uncanny valley effect that often plagues auto-dubbed clips.

Why focus on India and Brazil first?

India and Brazil are two of Instagram’s most active communities, so adding Hindi and Portuguese was a pragmatic first step. More reach for those creators means more content for global viewers and a stronger flywheel for Reels. In a Meta creators blog post, the product team highlighted Hindi and Portuguese support alongside English and Spanish, with more languages to follow. The timing aligns with India’s continued rise as a tech powerhouse and the momentum of Brazil’s creator economy.

How is Instagram stacking up against YouTube?

The short answer is it is a race. YouTube has been rolling out auto-dubbing and improved lip-sync across a wide set of languages, and Instagram is now matching that push with built-in translation tools on Reels. For creators who want deeper control over voice cloning and delivery, third-party services such as ElevenLabs remain popular. Still, having a one-tap, platform-native option inside Instagram lowers the barrier for millions of creators who just want to publish and go.

What else is coming to AI translation on Reels?

Meta says this is just the start. More languages are in the pipeline. The company is also bringing multi-speaker translation, already live on Facebook in some cases, over to Instagram. In recent updates, Meta noted that translation will extend beyond voice to text overlays and stickers, which would make almost every part of a Reel accessible in another language with a single tap.

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