TripAdvisor Introduces a New ChatGPT Travel Planner, Embedding AI Into How Modern Travellers Experience the World.

AI-Powered Travel Planning is Here

Recent breakthroughs in artificial intelligence are shaking up the travel world, giving travelers smarter and more personal ways to plan their getaways. Big names like TripAdvisor are jumping in, weaving AI tools right into their platforms to make trip planning a whole lot easier. It’s a shift that’s all about moving beyond simple search bars and into conversational, tailored advice.

Tripadvisor’s President and CEO, Matt Goldberg, sees it as a natural evolution. “Tripadvisor was built on travelers helping travelers,” he said. “By harnessing the power of generative AI, we can begin to fully unlock the potential of our platform’s unparalleled review and traveler intent data, allowing us to offer truly unique travel guidance to our members.”

Personalized Itineraries with TripAdvisor’s New Tool

So how does it work? TripAdvisor’s new AI planner builds a custom itinerary just for you. You just tell it where you want to go, your travel dates, and what you’re into. The tool then gets to work, using OpenAI’s powerful technology to comb through more than a billion reviews on the platform to give you solid advice. The goal is to give you a starting point that feels like it was made by someone who really gets what you’re looking for.

The feature is currently available as a public beta test for users in the United States. The company has made it clear that this is just the beginning, with plans to bring the AI planner to more markets and the main TripAdvisor app down the line.

How AI is Expanding Travel Capabilities

TripAdvisor’s integration of ChatGPT is about more than just booking flights. It’s a strategic move to deepen how travelers engage with the platform. Rahul Todkar, who heads up data at Tripadvisor, explained that generative AI allows them to “marry traveler reviews with traveler preferences,” which could seriously upgrade the whole planning process. This is a key part of the wider agentic AI revolution, where smart systems act as personal assistants to handle complex tasks.

By blending what millions of people have said about a place with what you personally want to do, the tool can craft suggestions that are both popular and perfectly suited to your tastes. This is part of TripAdvisor’s larger plan to provide innovative solutions that keep travelers coming back.

Recommended Tech

For travelers ready to put these new AI tools to the test on the road, The TechBull recommends the Google Pixel 9a with Gemini. Its built-in AI capabilities make it the perfect companion for managing AI-generated itineraries on the fly. And for those who like to do deep research before a trip, the Perplexity Comet Agentic Browser is a powerful alternative for gathering comprehensive travel intel alongside TripAdvisor.

What This Means for Travelers and the Industry

This new wave of AI-powered tools does more than just help you organize a trip. It has the potential to change how we travel for the better. By analyzing huge amounts of data, these tools can steer travelers toward more sustainable choices, helping to reduce over-tourism in popular spots and instead support local communities. It’s about making smarter, more informed decisions that benefit both the traveler and the destination.

The Road Ahead

TripAdvisor isn’t stopping here. The plan is to roll out the AI feature to more countries and bake it directly into its mobile apps, making it even more accessible. This push for greater integration is happening across the industry. Soon, you’ll be able to access apps from brands like Expedia and Booking.com directly within AI platforms like ChatGPT, with TripAdvisor also set to join the lineup. This creates a more seamless experience, where you can go from planning to booking without ever leaving the chat.

As big players like Apple continue to invest in AI, these kinds of integrated experiences are likely to become the new normal, fundamentally changing how we explore the world.