- Tripadvisor has rolled out an AI travel planner powered by OpenAI to build personalized itineraries from its vast review data.
- The tool analyzes more than a billion traveler reviews to suggest places to stay, eat and explore that match your preferences.
- It is available in public beta for users in the United States with wider rollout and deeper app integration on the roadmap.
- The launch underscores a broader shift as travel platforms embed AI to streamline planning and improve on-trip decisions.
Tripadvisor switches on an AI trip planner
Tripadvisor is bringing generative AI into the heart of trip planning. Its new planner uses OpenAI technology to craft itineraries based on where you are going, when you are traveling and what you like to do. It taps into the company’s enormous library of traveler feedback to deliver options that feel tailored rather than generic.
Company leadership frames this as the next step for a reviews giant. As President and CEO Matt Goldberg put it, Tripadvisor was built on travelers helping travelers. With generative AI, the platform can better connect intent with its deep pool of review content to offer guidance that feels personal and timely.
What the planner does and how it works
The experience is conversational. Tell the planner your destination, dates and the kind of trip you have in mind. It then parses millions of community insights to recommend neighborhoods, hotels, standout restaurants and activities that fit your style and budget. You can refine the plan on the fly, save it to a trip and swap options as you go.
The feature is in public beta for users in the United States. Tripadvisor says it will expand availability and fold the planner deeper into its mobile apps so it is easier to use during the trip itself. Early testers can expect steady improvements as the company tunes response quality and adds new filters.
Personalization grounded in community data
This is not a blank slate chatbot. It is an AI layer that sits atop Tripadvisor’s core strength, which is credible, fresh and local feedback from travelers. Rahul Todkar, who leads data initiatives at the company, has described the approach as marrying reviews with preferences so suggestions are both popular and relevant. That helps avoid the one size fits all lists that often miss the mark.
The move also aligns with the wider agentic AI trend, where intelligent assistants handle messy planning tasks from discovery to decision. The result should be fewer tabs, less copy and paste and a faster path from idea to itinerary.
Why this matters for travelers and destinations
AI planning is not only about convenience. With better signals about traveler intent, platforms can surface options that spread demand beyond the same handful of hotspots. That can mean more sustainable choices, fewer crowds at peak sites and more support for local businesses in overlooked neighborhoods. When done well, personalization can help travelers discover great places while easing pressure on the most visited areas.
Recommended tech
If you want to try AI-first planning on the road, The TechBull recommends the Google Pixel 9a with Gemini. Its on-device AI helps manage offline translations, summaries and quick itinerary tweaks. For deeper research before you fly, the Perplexity Comet Agentic Browser is a strong companion to Tripadvisor when gathering background and cross-checking options.
How to try the AI planner
- Open Tripadvisor on the web or update the app to the latest version.
- Look for the AI planner prompt and start a new trip.
- Enter destination, dates, budget and interests such as food, museums or nightlife.
- Review the suggested day-by-day plan and swap in alternatives you prefer.
- Save the itinerary and access it on your phone while you travel.
What comes next
Expect a broader rollout, with tighter integration into the Tripadvisor app and faster handoffs from inspiration to booking. The rest of the sector is moving the same way. Major brands like Expedia and Booking have built AI planning and shopping flows, and those experiences are becoming available inside leading AI platforms. Tripadvisor is part of that shift, which points to a future where you can plan and complete purchases without leaving a single conversation.
As platform providers such as Apple invest heavily in AI, these connected experiences are set to become the norm. For travelers, the goal is simple. Smarter suggestions, fewer steps and trips that feel more like you.
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FAQ
Is the Tripadvisor AI planner free to use?
Yes. The planner is part of the Tripadvisor experience. You can try it at no cost during the public beta.
Where is the AI planner available?
It is currently available to users in the United States in public beta. Tripadvisor has signaled that more markets will be added over time.
What powers the recommendations?
The tool uses OpenAI technology combined with Tripadvisor’s review corpus and traveler intent signals to personalize suggestions across hotels, restaurants and things to do.
Can I change the itinerary after it is created?
Yes. You can adjust days, swap recommendations and save your updates. The planner is designed for quick edits as plans evolve.
Will the planner work inside other AI apps?
Travel platforms are building bridges to leading AI assistants. Tripadvisor has indicated it will participate as these integrations mature, bringing planning and booking into a single conversational flow.
