Bending Spoons Makes Headlines with Vimeo Acquisition

A Major Move in Video Technology

In a significant shake-up for the video technology world, Milan-based app developer Bending Spoons announced its agreement to acquire Vimeo for an impressive $1.38 billion. The all-cash transaction, revealed on September 10, 2025, marks one of the biggest tech acquisitions of the year and signals a new chapter for the well-known video platform.

Luca Ferrari, the CEO and co-founder of Bending Spoons, expressed a long-term vision for the acquisition. “At Bending Spoons, we acquire companies with the expectation of owning and operating them indefinitely, and we look forward to realizing Vimeo’s full potential as we reach new heights together,” he stated in the official announcement. The deal is slated to close in the fourth quarter of 2025, pending the usual regulatory and shareholder approvals. For Vimeo shareholders, the offer is quite attractive, providing $7.85 per share in cash. This represents a 91% premium over the 60-day average price, a detail highlighted by S&P Global’s coverage.

Why Vimeo Decided to Sell

The decision from Vimeo’s side appears to be a strategic one, driven by market realities and a responsibility to its investors. The Vimeo Board of Directors gave the sale its unanimous approval, pointing to the deal’s compelling value and the certainty it provides to shareholders.

In an official FAQ to shareholders, the board explained its reasoning clearly. “As a public company, we have a responsibility to maximize stockholder value. The Board concluded that this all-cash offer provides our stockholders a compelling, immediate, and certain premium.” This move comes after a few tough years for Vimeo, which has faced significant stock price volatility and a crowded, highly competitive online video market. Keeping a close eye on such market performance is crucial for any business, which is why it is important to have the right tools.

Recommended Tech

For businesses trying to navigate volatile markets like Vimeo, The TechBull recommends using a robust analytics platform. Tools like Databox can help you track key performance indicators in real-time, pulling data from various sources into one dashboard. It’s a smart way to make informed decisions without getting lost in spreadsheets.

Bending Spoons and Its Growing Portfolio

Bending Spoons is not new to the acquisition game. The Italian tech firm has built a reputation for buying and revitalizing digital brands, with Evernote being a notable example in its portfolio. Now, it plans to pour ambitious investment into Vimeo’s core video technology, aiming to expand in key markets and innovate further. This strategy aligns with broader trends in the industry, where companies are acquiring AI capabilities to stay competitive.

“We’ll focus on achieving even more stellar levels of performance and reliability, bringing advanced features to more customers, and continuing to release powerful and responsible AI-enabled features,” Ferrari added. Analysts at S&P Global see this as a strategic move that will fast-track Bending Spoons’ entry into enterprise video solutions, making good use of Vimeo’s established brand and customer base. The focus on AI-enabled features could involve advancements like AI-powered voiceovers, a field where platforms like Elevenlabs are already making waves.

What’s Next for Vimeo Customers

Once the ink is dry, Vimeo will be delisted from public stock exchanges and operate as a wholly-owned private subsidiary of Bending Spoons. Customers might be wondering what this means for them. According to Ferrari, the commitment to the platform’s users remains strong. “Bending Spoons is committed to continued investment and expansion of the Vimeo product and growth segments across all Vimeo customer segments,” he affirmed in an SEC statement. Similarly, an internal message to employees promised that the deal would unlock “even greater focus for the Vimeo team and Vimeo’s customers.” The goal is to continue making it a trusted platform for businesses.

How Industry Experts Are Reacting

The news has certainly got people talking. Jason Sondhi, who formerly headed up the iconic Vimeo Staff Picks, offered a candid perspective. He noted, “While the Vimeo of the 2010s…has been gone for a while, the slow-dawning realization of this reality by filmmakers has overshadowed the fact that the business itself has been in freefall post-COVID.” His comments reflect a sentiment that Vimeo has shifted from its indie-creator roots to a more business-focused tool. Meanwhile, financial analysts from S&P Global have affirmed Bending Spoons’ credit rating, viewing the transaction as a positive strategic step with potential for operational synergies and an improved customer experience.

Looking Forward in the Video-Tech Space

This acquisition is more than just a single business deal, it’s part of a wider pattern of consolidation happening across digital media and enterprise software. It suggests we’re likely to see more competition and innovation as companies battle for market share. For Vimeo, the path forward under Bending Spoons’ ownership will be one to watch closely. CEO Luca Ferrari has pledged “ambitious investments in the US and other priority markets, and all key areas of the business, spanning both the creator and enterprise offerings.” As Bending Spoons works to integrate Vimeo, many will be watching to see if it can successfully blend its history as a creator’s platform with a profitable future in enterprise solutions, determining what works for a modern video company.