Zoho’s Ulaa browser is here to challenge Chrome on privacy

Zoho’s Ulaa takes direct aim at data-heavy browsing by making privacy the default, not an afterthought. It blocks ads and trackers out of the box, resists fingerprinting, separates profiles by task, and arrives with an enterprise edition that lets businesses enforce policy at the browser level. The pitch is simple. Keep your browsing private and still get a fast, familiar experience.

The timing makes sense. Breaches keep hitting the headlines and many users are tired of being tracked across the web. Zoho, one of India’s most established SaaS players, is stepping into that moment with a product built to minimize data collection from the start.

A corporate vision anchored in privacy

For longtime Zoho customers, Ulaa feels like a natural extension of the company’s stance on privacy across its suite. The company has repeatedly emphasized that user data is not a product. That ethos now drives an everyday tool the browser. In public remarks, Zoho leaders have framed Ulaa as a way to respect the digital footprint people leave behind.

What sets Ulaa apart

Ulaa’s core design centers on privacy-first defaults. Trackers and intrusive ads are blocked from the first run. Telemetry is pared back and the browser is built to prevent fingerprinting techniques that can identify devices even when cookies are cleared.

Its unique touch is the set of browsing modes with isolated environments. Work, Personal, Kids, Developer, and an optional Open Season mode operate with their own cookies, tab groups, and rules. That separation avoids data bleed between contexts. It is a stark contrast to the unified data models that power ad targeting in many mainstream browsers, including Google Chrome, and to newer AI-heavy browsers that often rely on cloud processing to deliver features.

Security posture and the competitive landscape

Ulaa reduces reliance on third-party extensions by bundling key protections. It includes built-in ad and tracker blocking, anti-fingerprinting, and frequent security updates. The goal is clarity fewer moving parts and fewer data handoffs. That approach has caught the attention of enterprises that want browser-level controls without stitching together a dozen add-ons.

The strategy differs from rivals. Chrome’s security engineering is strong, yet its advertising model raises privacy questions. Newer players like Perplexity’s Comet and OpenAI’s Atlas push deep AI integration, but cloud dependency can complicate data governance. Ulaa keeps most privacy protections native, which offers a clear posture against emerging AI-driven cyberattacks.

Recommended Tech

For users who want a broader safety net, The TechBull recommends complementing a private browser with a protection suite. Services like Aura add identity theft monitoring, a VPN, and antivirus to give you layered defense beyond the browser.

Performance and productivity features

Speed and familiarity matter, and Ulaa checks both boxes. It is built on Chromium, so page rendering is quick and the interface feels instinctive if you come from Chrome. It supports extensions from the Chrome Web Store, which means you can keep the tools you rely on. Early tests from reviewers suggest Ulaa can feel lighter than Chrome on lower memory machines.

On the productivity side, Ulaa includes thoughtful touches like a privacy dashboard that shows what it blocks in real time. Coverage in Security Review Magazine has also highlighted Zia, Zoho’s assistant, which helps with tab organization and phishing detection alerts for suspicious links.

Early traction signals growing demand

Ulaa climbed app store charts in India soon after launch, even edging past Google Chrome at one point. That momentum lines up with broader interest in privacy-first tools, particularly in markets where mobile browsing dominates. The browser also drew attention at Zoholics 2025, where early enterprise feedback leaned positive around manageability and policy control.

Enterprise edition for policy-first teams

Zoho launched Ulaa Enterprise to meet business needs. As detailed by Business Wire, the enterprise release adds centralized management, policy enforcement, and AI-powered threat detection. The idea is straightforward give IT teams a consistent way to enforce rules at the browser level, which is critical with remote and hybrid work.

Industry reception

Analysts and reviewers see Ulaa as a credible privacy challenger in a market long dominated by ad-funded models. Coverage has emphasized the value of shipping protections as defaults rather than opt-in toggles. For many users and companies, that out-of-the-box stance is the draw.

How to download and get started

Ulaa is free on Windows, macOS, Linux, Android, and iOS with no registration required to browse. Download it from the official Ulaa website, install, then pick a mode that matches your task. You can import bookmarks and keep using your favorite Chrome extensions.

A shift in browser culture

Ulaa is more than another Chromium skin. It signals a broader turn toward user-respecting defaults and clearer data boundaries. Coming from a major player in India’s expanding tech ecosystem, it could nudge the market toward privacy standards that meet rising expectations worldwide.